Branding 101: What Makes a Brand Powerful

Apr 23

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Continue Reading

Graphic Design Terms Everyone Should Know

Apr 09

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

Continue Reading

Branding 101: Let’s Talk Logos

Feb 03

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Dec 28, 2023

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Continue Reading

6 Things You're Missing Out on by Not Using Promotional Products

Dec 06, 2023

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

Continue Reading

Product Safety: What You Need to Know

Nov 21, 2023

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Aug 10, 2023

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

Continue Reading

How to Work Smarter, Not Harder

Aug 02, 2023

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Jul 26, 2023

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

Continue Reading

6 Reasons You Need a Company Store

Jul 19, 2023

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Continue Reading

How to Protect Your Business From Hackers

Jul 04, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Continue Reading

Your Product Decorating Questions Answered

Jun 18, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Continue Reading

How Promo Products Can Make a Lasting Impression

May 20, 2022

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 05, 2022

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

Continue Reading

Advice for Getting the Most Out of a Business Trip

Nov 16, 2021

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Continue Reading

Leading the Workplace: How to Develop Your Leadership Skills

Oct 05, 2021

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...

Continue Reading

Your Graphic & Web Design Cheat Sheet

Aug 29, 2021

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

Continue Reading

Your Brand Is Your Business - Market It!

Jul 31, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Continue Reading

6 Benefits of Customer Loyalty Programs

Jul 24, 2021

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

Continue Reading

The Power of Promo: Why People Love Freebies

Mar 15, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

Continue Reading

What’s Up With Unboxing Videos? The Trend You Must Try

Jan 03, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Dec 13, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

Aug 04, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

Continue Reading

5 Ways to Boost Employee Morale

Jul 28, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

Continue Reading

Corporate Social Responsibility and the Beauty of Giving Back

May 17, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doe...

Continue Reading

Why You Should Buy USA-Made

Apr 26, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

Continue Reading

The Secrets to Attracting Ideal Customers

Mar 28, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

Continue Reading

Why You Need Promotional Products

Feb 13, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Jan 08, 2020

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

Continue Reading

6 Helpful Tips to Address Unhappy Customers

Dec 24, 2019

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Dec 03, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Continue Reading
Close Search